Data protection for autoSense

Valid from September 1, 2023

Protecting your data is important to us

Data protection is a matter of trust and your trust in us is our greatest asset. The responsible and legally compliant handling of personal data is very important to us, autoSense AG. We process personal data at any time in compliance with applicable law, in particular Swiss data protection and telecommunications law (DSG and FMG) and, where applicable, the European Union General Data Protection Regulation (GDPR).

In the following key excerpts from the privacy policy (the full privacy policy can be downloaded as a PDF via link below), you can find out which data is collected, stored and processed by autoSense AG.

1. What types of data do we collect?

master data 

  • Contact and identification data such as title; surname; first name; private and/or business address; e-mail address; telephone number; customer number; copy and number of the official ID (only if required for the respective service, such as autoSense Plus with WiFi functionality).
  • Personal details such as gender and nationality.

Contract data 

  • Contract data such as contract type; contract content; type of products and services; applicable terms and conditions; start of contract; contract period; compensation claims, billing data; offer restrictions.

vehicle data 

  • Vehicle and adapter-related information such as vehicle data (GPS position of the vehicle, driving behavior such as speed deviations, sharp curves, abrupt acceleration and braking, etc.), trip data (information about trips traveled such as start and end point, trip length, time traveled, etc.), vehicle error messages (engine error, DTC codes, etc.), other vehicle data (fuel level, mileage, battery status, vehicle model, mass and vehicle model weight, chassis number, etc.), adapter information (adapter type, adapter name, IMEI, serial number, hardware version, operating system and version, signal strength, etc.). *autoSense can only read data from your vehicle. Your vehicle cannot be actively accessed or influenced.

usage data 

  • User account information such as username; password; user account number.
  • Interaction and usage data such as correspondence; customer preferences; type and scope of use of products and services; customer service information such as complaints, warranty claims, delivery information, etc., information about the devices used (device type, device ID, manufacturer, operating system, language, version of the autoSense app, device settings, etc.); information from assertion of rights; feedback.
  • Information regarding the use of online services, such as websites visited; IP address; cookie information; browser settings; frequency of visits; date, time and duration of visits; search terms; clicks on content; website of origin; information in forms; shopping cart contents; social media profiles; ratings and comments submitted.

connection data 

  • Data from telecommunications traffic such as date, time, duration and data volume (upload/download) of the data connections taking place via SIM card; IP address; IMSI of the SIM card; device identification numbers such as IMEI, IMSI, MAC address.


  • Financial data such as account information; payment information (including credit card details); payment transactions.

2. How do we collect data?

autoSense AG collects and receives data from you in the following ways:

  • When you fill out a registration form or otherwise submit your personal information. For example, as part of registering when ordering, participating in surveys or competitions.
  • When you interact with our online services.
  • From external, public sources.

Your data is stored for up to 360 days after you cancel your account. Your information may be kept for extended periods of time in accordance with applicable laws to create reports or records. Data that does not personally identify you can be stored indefinitely. 

3. For what purposes do we process your data?

  • Processing orders and contracts
  • Credit check (determining the creditworthiness of our customers)
  • Debt collection
  • Service quality
  • customer support
  • marketing
  • Development of our products and services
  • Combating abuse
  • Compliance with legal requirements

4. On which legal basis do we process your data?

The processing of personal data requires a legal basis. autoSense AG bases the processing of your personal data on the legal basis of contract performance, legal obligation and/or the exercise of a legitimate interest.

5. Who do we share your data with?

  • Third parties in the context of fulfilling legal obligations
  • Service providers within and outside autoSense AG (such as product manufacturers and suppliers, maintenance and support service providers, sales partners and marketing service providers)
  • Debt collection service provider
  • Third parties in the fight against abuse
  • Subsidiaries of autoSense AG

6. What does the cross-border processing of personal data look like?

As part of its service provision, autoSense AG also depends on products and services from foreign manufacturers, suppliers and subcontractors. As part of their order fulfillment, they can access personal data in our systems from foreign locations or process it abroad. It may therefore happen that the recipients of your personal data are abroad, including outside the EU/EEA.

The countries concerned may not have the same laws as protect in Switzerland or in the EU/EEA (so-called third countries). Should we transfer your personal data to such a country, we will ensure its protection in an appropriate manner, for example by concluding contracts in accordance with the European Commission's standard contractual clauses.

Please note that personal data processed for our marketing purposes may be stored on servers of foreign service providers and processed by them for advertising campaigns on behalf of autoSense AG.

7. For which marketing purposes do we process your data?

  • Personal data obtained from third parties: For marketing purposes, we may also obtain personal data from data providers (e.g. address providers), such as personal information and household information (e.g. household size, income bracket and purchasing power, shopping behavior and contact details of relatives). For the same purposes, we can obtain data from third-party website operators and online networks, such as surfing behavior and personal interests.
  • Creation of customer segments and profiles: So that we can provide you with individualized, targeted advertising or offers that are better tailored to your customer needs, we create customer segments and/or customer profiles based on relevant personal data.
  • Disclosure of personal data to third parties for marketing purposes: With your separate express consent, you allow us to share your personal data with other companies in the autoSense AG group (including shareholders/investors) and selected business partners for their own use for marketing purposes.
  • Provision of data for advertising marketing by third parties: With your separate consent, you allow us to make your personal data processed by us for marketing purposes available in anonymized and aggregated form to advertising marketing companies for the purpose of target group-based advertising.
  • autoSense AG does not disclose your identity to advertising marketing companies or partners of advertising marketing networks. The parties involved are obliged to refrain from and prevent the creation of a personal reference.
  • Extraction and transfer of information from data analyses (smart data): By using data analysis methods, we obtain statistical and analytical information (data products), which we use for our own evaluations and sell commercially to other group companies of autoSense AG and third parties such as business partners or customers in a non-personal form. In particular, anonymized data collected in your vehicle via an adapter can be used and used for data analyses. Where required by law, further use of data will only take place with your additional consent.
  • Right of objection: You have the right to object at any time to the receipt of advertising, the processing of your data for marketing purposes and/or the provision of your data for third-party advertising marketing. In this case, personal data will neither be obtained nor processed for this purpose. The personal data already obtained and combined for this purpose will be deleted within five working days.
    With regard to preventing the processing of personal data collected and processed via our online services, please note the relevant provisions in the detailed information below about the processing of personal data on the website. There is no option to object to general advertisements on our online services.

8. Storage period and data deletion

  • We store and process your personal data for as long as is necessary to achieve the purpose for which it was collected, required or permitted by law.
  • Your personal data will then be deleted from our systems or made anonymous so that you can no longer be identified.

9. Provision of personal data by autoSense AG

As part of our service provision, we provide you with personal data about you and, if applicable, other people (e.g. employees of your company). If we come to the conclusion that the provision of certain personal data and its subsequent processing violates legal or regulatory requirements, or if a data subject, a supervisory authority or another competent authority objects, we reserve the right to stop providing the relevant personal data. In such a case, this may mean that you will no longer be able to use our services or will only be able to use them to a limited extent. In such a case, we will immediately inform you.

10. Your rights

  • Right to information
  • Right to rectification/completion
  • Right to delete
  • Right to restrict processing
  • Right to data portability/transfer
  • Right to object
  • Right to withdraw consent

*You can assert your rights in connection with the processing of your personal data using the contact options listed below by sending us your request by post or e-mail. Please enclose a copy of your identity document (ID or passport) with your request.

**You also have the right to lodge a complaint with the competent supervisory authority, in particular in the Member State of your habitual residence or place of the alleged infringement, if you believe that the processing of your personal data violates applicable data protection law. The competent supervisory authority for data protection in Switzerland is the Federal Data Protection and Information Commissioner (FDPIC).

11. Changes to the privacy policy

  • Any part of this statement may be amended or amended at any time and in our sole discretion.
  • The version published on our website ( applies in each case.
  • If this statement forms part of the contract between you and us, we will provide you with appropriate advance notice and obtain your consent if we change or supplement the statement to your detriment.

12. contact

autoSense AG is responsible for data processing within the meaning of the Swiss Federal Data Protection Act (DSG) and the European General Data Protection Regulation (GDPR).

If you have any questions or concerns regarding data protection, you can contact us as follows:

By email:

By mail: autoSense AG, Badenerstrasse 141, 8004 Zurich, Switzerland


Detailed information about the processing of personal data on the website

Personal data is collected for the following purposes using the following services:


With the services listed in this section, the provider can monitor and analyze traffic and track user behavior.

Google Analytics 4 (Google Ireland Limited)

Google Analytics 4 is a web analysis service provided by Google Ireland Limited (“Google”). Google uses the collected data to track and study how this application is being used, to write reports on its activities and to share them with other Google services. Google can use the collected data to contextualize and personalize the ads on its own advertising network. In Google Analytics 4, the IP addresses are used at the time of collection and then deleted before the data is stored in a data center or on a server. Users can learn more by the official documentation from Google view.

Personal data processed: number of users; latitude (city); browser information; device information; longitude (city); usage data; session statistics; city; tracker.

Place of processing: Ireland — Privacy statementOpt Out.

View content from external platforms

With this type of service, users can view and interact with content hosted on external platforms directly from this website. This type of service may still be able to collect web traffic data for the pages where the service is installed, even when users aren't using it.

Google Fonts

Google Fonts is a font visualization service provided by Google LLC or by Google Ireland Limited, depending on how the provider manages data processing, which allows this website to incorporate corresponding content on its pages.

Personal Data processed: Usage Data; Tracker.

Place of processing: United States — Privacy statement; Ireland — Privacy statement.

Contacting the user

Contact form (this application)

By completing the contact form with their information, users authorize this application to use their details to respond to requests for information, offers, or other inquiries provided in the header of the form.

Personal Data processed: user ID; email address; last name; usage data; phone number; tracker; various types of data; first name.

Platform services and hosting

The purpose of these services is to host and operate main components of the application for this application so that this application can be offered from a uniform platform. Such platforms provide the provider with a whole range of tools — such as analysis and comment functions, user and database management, e-commerce and payment processing — which include the processing of personal data.
Some of these services work with geographically distributed servers, making it difficult to determine where the personal data is stored.

Webflow (Webflow, Inc.)

Webflow is a platform provided by Webflow, Inc., which allows the owner to build, host, and operate this application. Webflow can be personalized in many ways and can host websites with content ranging from simple blogs to complex e-commerce platforms.

Personal Data processed: usage data; trackers; various types of data as described in the service's privacy policy.

Place of processing: United States — Privacy statementOpt out.

Memberstack (Memberstack, Inc.)

It is organized under the laws of the state of Delaware (USA) and has its head office located at 1209 Orange Street, Wilmington, New Castle County, Delaware 19801, USA. Memberstack processes memberships & accounts and is processing your contact information for your account details.

Personal Data processed: usage data; trackers; various types of data as described in the service's privacy policy.

Place of processing: United States — Privacy statement.

Tag management

These types of services help the provider centrally manage the tags or scripts needed for this application.
This results in the user's data flowing through these services and possibly being stored.

Google Tag Manager

Google Tag Manager is a tag management service provided by Google LLC or by Google Ireland Limited, depending on how the provider manages data processing.

Personal Data processed: Usage Data; Tracker.

Place of processing: United States — Privacy statement; Ireland — Privacy statement.

Managing contacts and sending messages

These types of services allow you to manage a database of email contacts, phone numbers, or any other contact information to communicate with the user.
The services may also collect data about the date and time the message was read by the user, and when the user interacts with incoming messages, for example by clicking on links contained therein.

MailerLite (UAB “Mailerlite”)

MailerLite is a service provided by UAB “Mailerlite” for managing email addresses and sending messages.

Personal Data processed: email; usage data; tracker; various types of data.

Place of processing: Lithuania — Privacy statement.

merging data

Thanks to these services, the provider can share data with the third parties mentioned in this privacy policy. As a result, data is transmitted and possibly stored via such third-party services.

Make (Celonis, Inc.)

Make is a service offered by Celonis, Inc. for automating work processes, which automates the flow of data between (third-party) services.

Personal data processed: Data submitted while using the service.

Place of processing: United States — Privacy statement.


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  • Strictly necessary cookies: Strictly necessary cookies enable essential core website functions, such as user login and account management. Without the absolutely necessary cookies, the website cannot be used properly.
  • Performance cookies: Performance cookies collect information about how visitors use a website, such as analytics cookies. These cookies cannot be used to directly identify a specific visitor.
  • Targeting cookies: Targeting cookies are used to identify visitors between different websites, such as content partners, banner networks. These cookies can be used by companies to build a profile of visitor interests or to display relevant ads on other websites.
  • Functional cookies: Functional cookies are used to store visitor information on the website, e.g. language, time zone, extended content.
  • Unclassified cookies: Unclassified cookies are cookies that do not belong to any of the other categories or are in the process of classification.

You can change your consent to the use of cookies below.

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